"How did a cartoon character so simple in design - a round head, button nose, a red ribbon and no mouth - achieve near cult-like status internationally as a fashion icon."
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Hello Kitty Mame Beans for Setsubun
February 3, 2005
Chiba, Japan
February 3rd is the Setsubun holiday in Japan – the last day of Winter. Traditionally the holiday is celebrated by throwing beans to chase the devils away and welcome the happiness of Spring. And, as you might expect, some of the stores sell the beans in a special Hello Kitty package.
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